Burke County is now home to a Cracker Barrel Old Country Store. Representatives from the company’s home office in Lebanon, TN, along with local management and staff, were hosts at an early morning ribbon cutting and at special events for community leaders and public service workers on Friday, June 19. The restaurant and retail store officially opened to the public yesterday
Reed Mutzberg, who began his Cracker Barrel career eight years ago, has been named general manager.”We are excited to bring Cracker Barrel to Morganton and become a part of this charming community,” Mutzberg said. “The new layout of the store is one way we are staying true to our mission of pleasing people while making subtle yet distinct changes that will create an even better experience for our guests, who will find the same menu and retail merchandise they love and will still see original pieces of Americana on display.”
Located off Exit 105 on I-40, the Morganton Cracker Barrel Old Country Store is the 39th in North Carolina and 635th in the country. This newest member of Burke County’s business community created about 185 new jobs, including management and hourly staff positions. This team will serve customers seven days a week in a family-friendly atmosphere that will include not only the restaurant but also retail shopping in its Country Store. Expected to serve about 1,000 guests every day, the new Cracker Barrel can seat 169 diners in its more than 8,000 sq. ft. venue.
Besides bringing new full-time, part-time and seasonal jobs, Cracker Barrel plans to use local vendors and suppliers when possible. Its economic impact will also be felt in tax revenues (property, payroll, sales. etc.). At Cracker Barrel, breakfast is available all day with lunch and dinner options
beginning at 11 a.m. Cracker Barrel serves home-style meals prepared from scratch like homemade chicken n’ dumplins and also offers Wholesome Fixin’s, classic country meals with a lighter twist – full of flavor and under 600 calories.
Each Cracker Barrel location is uniquely decorated with real American artifacts, memorabilia and signage collected by a team of Americana experts. The walls of Cracker Barrel stores reflect the nation’s rich history and gives each of location a homespun appeal for local residents and an interesting twist for visitors.
Cracker Barrel’s signature rocking chairs beckon guests to sit a while on the porch.
Cracker Barrel’s signature rocking chairs Along with dining in a warm and welcoming atmosphere, Cracker Barrel guests can enjoy shopping in the old country store for toys, games, food items, apparel, accessories and other unique items. Gift wrapping is complimentary and purchases can be shipped directly from the store.
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in 1969 in Lebanon, TN, and
now has 635 stores in 42 states. “Cracker Barrel provides a friendly home-away-from-home in its old country stores and restaurants,” said General Manager Reed Mutzberg. “Guests are cared for like family, while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage, all at a fair price. We are looking forward to serving residents and visitors alike and to becoming an integral part of this community.”