Burke County Chamber of Commerce
It’s a question that’s never far from our thoughts: “How can I build excellence in my business and in my personal life?”
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On Friday, May 9, at the next Business for Breakfast, the Burke County Chamber of Commerce and Caterpillar, Inc. will proudly present Morganton native, consultant and writer C. David Crouch who will share his acclaimed guide for mapping a clear path toward leading yourself and others toward excellence.  David is the author of the new book, The Excellent Experience – A Blueprint for Organizational, Team and Individual Success. 
Steven M. R. Covey, one of the business world’s best-known advisors on trust, leadership, ethics, and high performance, has said, “Nobody understands the science of excellence like David Crouch.”

Following his presentation, David will participate in a panel of leaders from several Burke County businesses who will share some of their tactics for building excellence, dependable service, customer loyalty and high quality in their products and services.  Copies of The Excellent Experience will be available for purchase and inscription by the author following the program

The event will be held from 8-930 am in the Ervin Community Room at Grace Ridge Retirement Community, the 2014 sponsor for the quarterly Business for Breakfasts.    A large crowd is expected, so early reservations are encouraged. The event is free for Chamber members but reservations are required, so please e-mail djolly@burkecounty.org or call the Chamber at 437-3021.

The Excellent Experience provides a model for creating excellence that resembles building a house. There are four main sections – the raw materials, the foundation, the structure and the roof.  The raw materials include effective leadership, the right people on the team and a strategy for execution. The foundation of the “house” includes a mission, a vision, principles and standards of behavior. The structure depicts five pillars of performance that guide strategic planning and provide balanced clarity of focus: quality, service, people, growth and finance. The roof represents three levels of performance that must be measured – individual, team and organization. When these elements are effectively assembled and deployed, the excellent experience emerges.

Originally from Morganton, NC, David currently works with Caterpillar Inc. in Peoria, IL, as a senior consultant helping organizations around the world create environments of excellence.

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